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Retail mystery shopping in Australia is a great way to make sure that your staff is doing the best job they can interacting with your customers.
For example, a mystery fashion shopper might pop into a clothing store to buy clothes and interact with your sales team, then report back to you on their experiences in your shop.
Enquire nowBenefits of Mystery Retail Shopping
You may be aware that industries that use mystery shopping tend to be restaurants, hotels, brick-and-mortar shops, and other service-oriented businesses.
Do you know, however, why it is that these businesses use this service? Mystery grocery shoppers and other mystery customers assess business elements with objectivity and professionalism, and they don’t have any ties with their clients that might alter their observations or reports. Here are a few key reasons to take advantage of this service for your business.
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- To evaluate your staff. You’ve trained your team to do their jobs, from customer interactions to cleaning and restocking. However, how do you know if they’re doing as you’ve instructed? By using a mystery shopper, you can assess their performance and ensure that they’re carrying out their roles in ways that align with your business goals.
- To scope out the competition. It’s always smart to be aware of how your business is doing compared to others in the area. You can use a mystery shopper to assess a competitor and provide valuable information on their daily operations, how customers respond to their brand and the behaviour of their staff.
- To review internal procedures. Why would you use mystery shoppers when you could simply use your employees for reports and feedback? Employees often have biases that may hinder their ability to identify areas that need improvement. They know that drawing attention to areas that need correction will mean more work for them. Mystery shoppers have no such biases and will report honestly.
Brands we work with
You’re in good company!
“Mystery Management has helped us deliver a Mystery Shopping Program that delivers tangible feedback on our performance for every aspect of the customers’ journey. With a motto of “anything you want, we can make happen”, they’ve been an absolute pleasure to work with”
Sarah Young / Transit Systems
“Sydney Ferries operator, TransDev, has been working with Mystery Management since 2016. The professionalism, flexibility and data robustness Mystery Management has demonstrated and provided to our organisation is second to none. ”
Anne-Laure Saluden / TransDev
“Mystery Management has played a major part in the Thomas Hotels customer service success, the program has helped the Management create a culture of accountability among our frontline staff and has focused our manager’s responsibility for each area of their Hotel.”
Chris Thomas / Thomas Hotels
“Mystery Management have become acritical part of the way we deliver service. The reports they deliver are easy to digest and Lou and the team are great to work with. Highly recommended.”
Hamish Watts & Ben Carroll / AppleJack Hospitality
“Mystery Management has provided valuable feedback for our business. We have been able to evaluate our current systems, improve our internal procedures and develop new programs for our security officers and clients.”
Martine Masseh / Urban Protection Group
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